Fashion blogs call them “the trend that won’t go away.” Clearly, the makers of UGG boots must be doing something right. Inspired by sheepskin styles from Australia and New Zealand, UGGs became a worldwide fashion obsession in the early 2000s. Today, the designer boots remain as sought-after as ever, selling out in places like Bloomingdale’s New York. But if you’re on a quest for the season’s latest UGG styles, here’s one place you may not have looked: Smart Feet in Briarcliff Village.

When it comes to UGGs, the rule for Kansas City shoppers is simple: Go North. Because of the massive chain stores in Johnson County, young people in particular flock to that area for trendy goods. But for the savvy shopper, local boutiques like Smart Feet in Briarcliff offer greater selection, better service and the exact same price points. In fact, Smart Feet is just one of two UGG distributors in Northland. So if you do live North of the River, it’s a pretty obvious choice.

In addition to all the usual models, Smart Feet carries the ridiculously hard-to-find Sparkle UGGs and Over the Knee UGGs (the current footwear fetish of the fashion world). Incidentally, a look at the UGGs website will reveal most of these styles sold out.

People tend to love UGGs or hate them. If you fall into the latter category, you might not want to look at people’s feet this winter. But if you’re of the former mindset, we’ll probably see you at Briarcliff Village very soon. Happy shopping.