This month Briarcliff Village will say goodbye to one of its largest retailers, Tivol jewelers. Founded in 1910, Tivol opened its third location at Briarcliff in 2006 and enjoyed reasonably good sales until the economy forced them to rethink their overall strategy.

“The truth is that, although we did decent business at this location, the logistics of running a store this size with two other established locations proved to be trying,” says Robert Gerard, G.G., corporate sales manager. According to CEO Cathy Tivol, the iconic local chain is in no danger of closing and will continue to operate from the Plaza and Hawthorne shopping centers. In the meantime, to avoid overstock, the Briarcliff location will liquidate several million dollars’ worth of jewelry from all locations before the end of 2012.

That means, if you want a great deal on jewelry this holiday season, Tivol in Briarcliff Village is the place to go.

Excess merchandise from all locations has been collected into one amazing sale. You can find diamonds, precious and semi-precious gemstones, 18K gold and platinum designer pieces, as well as a collection of fine Swiss timepieces. The entire collection is available for immediate sale during the closing event.

Don’t miss out on your chance to purchase some of Kansas City’s finest quality jewelry at unprecedented sale prices. Tivol in Briarcliff is open Monday-Wednesday and Friday, 10 a.m.-6:30 p.m., Thursday 10 a.m.-8 p.m., Saturday 10 a.m.-5 p.m., and Sunday noon-5 p.m.